Right from the start Jolidon was set to obtain the commercial success in an ethical way, with respect for the community, environment and people. Voluntary, Jolidon contributes to a better society and to a cleaner environment.
The charity and patronage principles make Jolidon a social responsible organization in Romania.
The company runs commercial activities in over 60 countries, on very different markets, so that, the dialogue with the company becomes one of the key elements of the strategy, positioning the ecosystem as a whole.
In Romania, the school and university partnerships from Cluj manifest in joint projects and support actions for the performance in education – culture – sport, in promoting the civic sense, in developing the aesthetic sense and maintaining a clean environment.
The winners of contests, school and student Olympics, regional, national and international phases were sustained and rewarded by Jolidon (sponsorships for Cluj Napoca’s colleges such as Emil Racovita, George Cosbuc, Victor Babes, Avram Iancu, Sports High School, Children Palace and for universities as Babes-Bolyai University, Arts and Design University, Technical University of Cluj Napoca, Dimitrie Cantemir University or “Universitatea” Sports Club).
Through partnerships with the Cluj Napoca’s universities, the students benefit every year from Jolidon’s support regarding their internships, bachelor and master degree thesis.
Jolidon has promoted NGOs and sustained the activities of different organizations like AFA Cluj, AISEC, BEST, Romanian Scouts or Social Protection Foundation.
Other partnerships with obvious results for the Cluj Napoca’s community are those made with groups or student organizations (Românașul, Mărțișorul, Cultural Center of Students) on supporting the National Fashion Festival, Folklor, and the ones regarding film festivals (TIFF) and theater festivals.
It has become a tradition to sustain all the beauty pageants, many of them being “Miss Boboc Universitas” held by universities.
Starting from the idea that competition makes performance, performance makes role models, Jolidon sustains Cluj Napoca’s sports (amateurs and professionals). “U JOLIDON” team has won in 2012 the 3rd consecutive title of vice champion of Romania in feminine handball.