Jolidon presents its newest collections for SS 2018

Overview

During this year’s edition of Mode City in Paris, one of the leading events in the lingerie & swimwear industry, Jolidon showcased its latest collections, for the upcoming Spring / Summer 2018 season.

New designs and a whole new approach in terms of product range define the new collections, expanding towards different styles and types of consumers.

Jolidon attends a new edition of Mode City in Paris

One of the highest reference events in the industry, Mode City, organized by Eurovet between the 8th and 10th of July, in Paris, was the host of over 400 brands from all over the world. This edition was the first in the event’s history that opened its doors to the fashion-loving public and to a selection of fashion influencers.

“Mode City hosted innovative market players in an effort to share information and key industry content, seeking to provide a vision of the world of tomorrow and embody the essence of much-needed shifts in the market.”
– Mode City Report 2017

 

Pamela Anderson admiring a swimsuit from our Cruise Collection by Jolidon Swimwear | Photo source: http://www.gettyimages.fr

The Group Jolidon presented new collections from its main brands – Jolidon and Prelude – dedicating a special place in the booth for each, where the latest proposals in lingerie and swimwear were showcased. A selection of lingerie & swimwear pieces from both Jolidon and Prelude were chosen to be part of the Trend & Selection space, where the most innovative and fashion-forward designs are exposed.

Moreover, Mode City’s key-event, Rock My Swim, a vibrant multi-brand fashion show, included pieces from our collections. A surprise and delightful appearance to the show was the actress Pamela Anderson (see photo left)

Jolidon’s new collection concepts

There are three new swimwear collections this season – Joliform, Cruise and Clandestine; Joliform is for fuller busts and large sizes, Cruise is an extra-season collection and Clandestine is a more daring & seductive concept.

The two main brands of Group Jolidon – Jolidon and Prelude – are both present in the new season with their key collections. Jolidon’s annually swimwear collection, named Holiday, exposes both modern & classic styles and shapes, for a wider audience range, from teens to mature women. There is also is the Jolidon collection for men, crafted for a larger age base.

Prelude Swimwear Collection, however, covers the luxury niche, with amazing fashion designs, that come together in a beautifully crafted selection of swimwear & beachwear pieces, ready to take over the most exclusivist beaches and resorts around the world.

LINGERIE OF SPRING / SUMMER 2018

At this edition of Mode City, the Group Jolidon has also showcased its lingerie collections of both Jolidon & Prelude. The designs of Jolidon Fashion (left), Jolidon Clandestine (middle) and Prelude Luxury Lingerie (right) propose very fashion-forward styles, dedicated to the modern woman, that is both sensitive and strong, always aware of her charms.

If you wish to receive photographs & further details about the collections, please email your request at raluca.miclea@jolidon.ro.

Upcoming events

In the next months, The Group Jolidon is attending a series of events in Europe and USA, such as Collection Premier Moscow (Russia), CurveExpo NY & Las Vegas (USA) and others. Check here for more information and full summer events schedule.